About Me

I’m a product designer and creative technologist. I design and build products that make complex things feel simple.

I started my career as a front-end engineer, and that still shapes how I work. I think in systems, prototype in code, and care about how things are built as much as how they look. Over the past 10 years I’ve designed web and mobile products, mostly for start-ups, from early research through to shipping.

Outside product work, I run X New Worlds, my art and technology practice. It’s been exhibited at the Busan Museum of Art and Saatchi Gallery, featured in Forbes’ Top 50 Women in Digital Art, and is followed by a community of over 90,000 people. It’s also where I experiment with emerging technology and build creative tools, and that often feeds back into my product work.