Chip

During my time at Chip, I worked across multiple growth and monetisation initiatives. My most significant project was leading design efforts for ChipX, the company’s first paid subscription tier.

ChipX was a strategic shift for the business, moving Chip from a purely free savings product toward a sustainable subscription model. The challenge was not only designing a compelling paid experience, but repositioning the brand to appeal to a more financially mature audience while maintaining Chip’s accessibility and trust.

To support this, I facilitated brand and positioning workshops across product, marketing, and leadership teams to align on audience, value proposition, and messaging strategy. I collaborated closely with data teams to identify behavioural patterns, validate pricing assumptions, and prioritise features most likely to drive conversion.

ChipX successfully reached 50% user adoption within six months of launch.

Alongside ChipX, I contributed to several growth initiatives including:

• Designing improvements to Chip’s viral referral scheme, helping drive user acquisition

• Launching the Chip+1 account, which introduced market-leading interest savings products

• Supporting two successful crowdfunding campaigns through product and user experience improvements.

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